Brother ! Odd marketing

While walking through the aisles of the local super market I came across a book that had a catchy name. 'Brother Odd' by Dean Koontz. I flipped the book to find out what its about but instead of what critics say or a short description of the plot, I found the photo of Mr.Koontz and his dog glaring at me. Is he that big a name? I dont know, but I am too lazy to open the book and find out.